Browsing JBM 2021 by Author "Fernando, P. I. N."

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APPRAISAL OF TOURIST SATISFACTION TOWARDS MARINE MAMMAL TOURISM (WITH SPECIAL REFERENCE TO WHALE AND DOLPHIN WATCHING AT TRINCOMALEE)

Dilshani, Shanika; Fernando, P. I. N.; Ranaweera, R. A. A. K. (University of Vavuniya, 2021-06)

Marine tourism is a niche tourism product, and it can be identified as a sustainable alternative to tourism. During the last few decades, marine mammal-based tourism has experienced rapid tourism growth. Significantly, ...
PRIVATE LABEL BRANDS AND BRAND LOYALTY: AN EMPIRICAL ANALYSIS ON FMCG, WESTERN PROVINCE, SRI LANKA

Hettiarachchi, P. K.; Fernando, P. I. N. (Vavuniya Campus of the University of Jaffna, 2021-06)

Private Label Brands (PLBs) are a popular innovative marketing strategy adopting by retailers. In contrast, PLB could be defined as the store brands that the retailers and, on most occasions, exclusively own low-cost ...

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