• Potential of enhancing agro-tourism in agrarian land gurubeula matara, Sri Lanka 

  Shammika, D.L.A.H.; Sooriarachchi, N. (University of Jaffna, 2020)

  There are various forms of activities and resources linked with the agricultural sector towards agro-tourism. Since the tourism sector has been emerging as one of the country's key economic contributors, a link between ...
• The relationship between motivation and retention in the homestay business in Ella 

  Sumithra, N.K. (University of Jaffna, 2020)

  The homestay concept creates a unique experience for the guests. It also empowers homestay operators to get additional income and create job opportunities. Ella is a popular destination for homestay tourism in Sri Lanka. ...
• Analyzing the relationship between destination attributes and satisfaction of tourists who visit rathnapura district 

  Sumithra, N.K. (University of Jaffna, 2020)

  Rathnapura is one of the leading districts in Sri Lanka. Also well known as gem city in the country with a lot of well-known attractions and lesser-known attractions available in the area. According to the primary survey, ...
• Linking social capital and people’s involvement in the tourism context of sri lanka: Special reference to the mirrisa, galle district 

  Shanmuganathan, K.; Abeysekera, N.; Gamini, L.P.S.; Chandralal, L. (University of Jaffna, 2020)

  The study aims to identify the association between Linking Social Capital (LSC) and People's Involvement (PI) in the tourism context. LSC is one of the essential factors that influence PI in tourism activities. While the ...
• Corporate social responsibility (CSR) activities and brand equity of Dialog Axiata PLC, Sri lanka 

  Madubashini, D.K.; Pushpanathan, A. (University of Jaffna, 2020)

  The concept of corporate social responsibility is an emerging concept and widespread notion among business communities and other aspects in recent decades. The Sri Lankan telecommunications industry has undergone several ...
• Does social media advertising enhance consumers’ purchase intention? 

  Md. Abdul, A.; Mst. Anjuman, A.; Rafijul, A.; Tusher, G. (University of Jaffna, 2020)

  This study investigates the effects of social media advertising features on consumers’ purchase intention in the context of Bangladesh. Data was collected from 318 social media users through an online questionnaire survey ...
• Customer service encounter satisfaction of supershop: A study on dhaka city 

  Md. Nahid, M.; Fatema, A. (University of Jaffna, 2020)

  Customers are the king for any business, whether it is manufacturing or service oriented in nature. In the modern age, an organization focuses on designing the service focusing its current customer. Evaluation of Service ...
• Green consumer values: Consumer's lifestyle towards eco-friendly products and purchase intention in the fast moving consumer goods (FMCG) sector 

  Gunawardana, T.S.L.W. (University of Jaffna, 2020)

  Green consumer values are an upcoming trend in today’s developing world since most people are highly concerned about the concept “go green”. The main reason behind that is that present customers pay more attention to ...
• Online banking functionality and customer satisfaction: Empirical evidence from northern province Sri Lanka 

  Sutharsini, J.; Umakanth, N. (University of Jaffna, 2020)

  In today's advance technological era, every Financial Organization is agreed to cover their wide range of transactions through online or internet environments. Mostly Banks are spent a vast amount of money on impressing ...
• Impact of celebrity endorsement on brand image among sri lankan adolescents: Special reference to manmunai north of batticaloa district 

  Luckmizankaria, P. (University of Jaffna, 2020)

  This paper converses with Sri Lankan adolescents’ perceptions about how celebrity endorsement advertisements impact brand image. A quantitative survey method was constructed by issuing a self-administrated questionnaire ...
• Participatory approaches in community development projects: An exploratory study of NGOs in northern province 

  Diluxshana, T.; Nanthagopan, Y.; Thirugnanasampanthar, S. (University of Jaffna, 2020)

  This study aims to investigate participatory approaches in community development projects in non-governmental organizations (NGOs). The primary data was obtained from 10 in-depth interviews with 10 NGO project managers ...
• Effects of project risk management strategies on project performance 

  Thilakarathna, R.D.G.N.M.; Mathivathany, S. (University of Jaffna, 2020)

  Risk is an unavoidable phenomenon that may potentially interfere with the successful completion of a project. It may affect positively or negatively to the cost, quality and duration of any of the projects. In traditionally, ...
• Risks and risk management of kandy city wastewater management project (KCWMP) 

  Dasanayaka, D.M.T.; De zoysa, M. (University of Jaffna, 2020)

  This research's objectives were to identify the risks related to the Kandy city wastewater management project and apply the risk assessment, risks prioritization, and risks preventive strategies to suggest appropriate ...
• Street illuminance level analysis towards responsive headlight automation 

  Kuhanesan, S.; Amjath, M.I.M. (University of Jaffna, 2020)

  The vehicles' illuminations level in the road in the night is uncontrolled and beyond the bearable level these days. There are two different beam modes in vehicles, such as dim and high. The high beam mode makes additional ...
• A critical evaluation of resonant and dissonant leadership and their implications during the COVID-19 pandemic situation in Sri lanka 

  Poongothai, S.; NoorulSafna, M.I. (University of Jaffna, 2020)

  There are various leadership styles practised by managers in different organizations in different situations. Leaders can develop multiple mechanisms to mitigate cognitive and behavioural risks and prevent future issues ...
• Qualifying title statements of library catalogue of the university of Jaffna 

  Ketheeswaren, S.; Charles, E.Y.; Chandrasekar, K. (University of Jaffna, 2020)

  Metadata is the primary element for bibliographic communications. Hence, metadata should be qualified for a fruitful exchange of knowledge. The study examines the statements of title-proper and other-title-information ...
• Knowledge sharing behaviour among sri lankan public university undergraduates: An application and extension of the theory of planned behaviour 

  Sasiraj, S.; Umanakenan, R.; Achchuthan, S. (University of Jaffna, 2020)

  This study investigates the antecedents of knowledge sharing behaviour among the undergraduates in an emerging country context, using widely accepted socio psychological theory. 251 usable responses were collected using ...
• A review of methodological choice: Research paradigm underpins 

  Tharsika, K.; Pratheepkanth, P. (University of Jaffna, 2020)

  This paper focuses on removing the ambiguity regarding selecting the research methodology when embarking on a research project by the researcher in the social science phenomenon. Quantitative, qualitative, and mixed ...
• The impact of knowledge sharing on performance: Evidence from Sri Lankan public sector employees 

  Abeyrathna, S.P.G.M.; Priyadarshana, A.J.M. (University of Jaffna, 2020)

  The importance of the way toward getting to and assessing knowledge, has been expanded with the use of new technology. Knowledge sharing has become a vital factor at the individual level as much as at the organizational ...
• The challenges and consequences of Covid-19 epidemic on entrepreneurship: A qualitative study on entrepreneurs 

  Mathushan, P.; Kengatharan, N.; Nanthagopan, Y. (University of Jaffna, 2020)

  Unprecedentedly, the COVID-19 (Coronavirus) outbreak causes businesses with many unforeseen challenges due to its rapid spreading and global reach. Due to the global magnitude and changing impact of the Covid-19 crisis, ...

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