Enhancing brand preference through corporate social responsibility (CSR) initiatives: A study on the ceylon cold stores (CCS) plc

Enhancing brand preference through corporate social responsibility (CSR) initiatives: A study on the ceylon cold stores (CCS) plc

Kobichanthar, C.; Ambalam, P.
URI: http://drr.vau.ac.lk/handle/123456789/2528
Date: 2016

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  • RCBS 2016 [32]
    Research Conference on Business Studies

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