Development of Conceptual Model for Social Media Characteristics and Consumers’ Purchase Intention

Development of Conceptual Model for Social Media Characteristics and Consumers’ Purchase Intention

Kajanthy, K.; Sathana, V.
URI: http://drr.vau.ac.lk/handle/123456789/2471
Date: 2018

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  • RCBS 2018 [40]
    Research Conference on Business Studies

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