Browsing Research Papers by Subject "Customer relationship marketing"

Now showing items 1-2 of 2

Determinants of Customer Relationship Marketing of Mobile Services Providers in Sri Lanka: - An application of Exploratory Factor Analysis

Velnampy, T.; Sivesan, S. (06-11-12)

Customer relationship marketing is very important concept to attract and keep the customers in organizations. In modern business world, marketing focus reflect the move away from transactional marketing to relationship ...
Impact of Customer Relationship Marketing on Customer Loyalty - A comparative study between state banks and private banks in Northern Region of Sri Lanka

Jude Leon, S.A.; Pathmini, M.G.S. (Faculty of Arts and Culture South Eastern University of Sri Lanka., 2019)

In recent years, there is a growing interest in achieving customer loyalty in general but specially in the service sector. Customer relationship marketing (CRM) becomes one of the powerful tools to make it true. This study ...

Search