Browsing Research Papers by Author "Weerasinghe, K.P.W.D.R."

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An Analysis of Consumer Vulnerability during COVID-19 Pandemic Situation in Sri Lanka

Weerasinghe, K.P.W.D.R.; Selvarajan, P. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2021)

The COVID-19 pandemic is a critical situation tracking the global outbreak and make substantial changes in human life. Consumer vulnerability is multidimensional and occurs when a person is powerless, out of control, and ...
Buyers’ Awareness of the Traffic Light Color Coding System Introduced for Packages of Soft Drinks: A study conducted in Kekirawa Town Area

Weerasinghe, K.P.W.D.R.; Selvarajan, P. (University of Sri Jayewardenepura, 2018)

The research study aimed to investigate the Buyers’ awareness of the Traffic Light Color Coding System introduced for packages of soft drinks. According to the rises of number of diabetes cases, the Health Ministry of Sri ...
Consumer Perception towards Genetically Modified Products: A Study in Vavuniya

Selvarajan, P.; Weerasinghe, K.P.W.D.R. (Rajarata University of Sri Lanka, 2018)

This study aimed to investigate the consumer perception towards genetically modified products. Genetic modification is a specified set of gene-technology that alters the genetic machinery of living organisms such as animals, ...

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