Browsing Research Papers by Author "Pushpanathan, A."

Now showing items 1-20 of 42

COMBINATION STRATEGY AND ORGANIZATIONAL PERFORMANCE: BANKING INDUSTRIES IN VAVUNIYA DISTRICT, SRI LANKA

Pushpanathan, A. (Rajiv Academy for Technology and Manaement, Mathura, India, 2009-02)

Combination strategy is to be viable over the long run, and in many cases, to be associated with superior performance. In general, it was suggested that businesses successfully combining low costs and differentiation ...
CORPORATE SOCIAL RESPONSIBILITY (CSR) ACTIVITIES AND BRAND EQUITY OF DIALOG AXIATA PLC, SRI LANKA.

Madubashini., D.K.; Pushpanathan, A. (Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, 2020)

The concept of corporate social responsibility is an emerging concept and widespread notion among business communities and other aspects in recent decades. The Sri Lankan telecommunications industry has undergone several ...
CUSTOMER PREFERENCE AND SATISFACTION: A COMPARATIVE STUDY BETWEEN SRI LANKA INSURANCE COMPANY AND CEYLINCO INSURANCE COMPANY IN VAVUNIYA DISTRICT

Inthuza, S.; Pushpanathan, A. (University of Colombo, 2012-12)

The insurance industry provides protection against financial losses resulting from a variety of hazards. There are various insurance companies provide its service to peoples in Vavuniya District. The present study is to ...
THE DIFFERENT LEADERSHIP STYLES AND THEIR IMPACT ON PROFITABILITY: A CASE STUDY OF WOMEN ENTREPRENEURS IN NORTHERN DISTRICT

Pushpanathan, A.; Ramesh, S.; Nimalathasan, B. (University of Colombo, 2012-12)

Leadership has been viewed from multiple perspectives like leaders’ personal characteristics, the nature of the organizational context and characteristics of subordinates. The behaviors are generic ones applicable to all ...
Does green innovative practices matter? The effect of green innovation on green entrepreneurship sustainability.

Mathushan, P.; Pushpanathan, A. (Faculty of Management Studies and Commerce, University of Jaffna., 2020)

Green entrepreneurs have been realized as critical motorists for a transition to a green economy. There has been a growing interest in developing a ‘green’ economy as a means of reconciling economic development and the ...
The effect of entrepreneurial education on entrepreneurial competencies: a study of students of the vavuniya campus

Pushpanathan, A.; Mathushan, P. (Global Academic Research Institute Colombo, Sri Lanka, 2021)

The thriving chase of entrepreneurial education over the last decades has drawn a rising concentration in entrepreneurial education research, leading to the formation of an increasingly rich field of study. Entrepreneurial ...
Effect of microfinance services on the performance of micro-entrepreneurs: a study in pilimathalawa area.

Swarnika, K.; Pushpanathan, A. (Faculty of Business Studies, Vavuniya Campus of the University of Jaffna., 2020)

This study examines the effect of microfinance services on the performance of microentrepreneurs in the Pilimathalawa area. One hundred micro entrepreneurs received the benefits from the Samurdhi Bank selected as a sample ...
EFFECTIVENESS OF RELATIONSHIP MARKETING STRATEGY; A STUDY OF FINANCIAL SERVICES ORGANIZATION IN NUWARAELIYA DISTRICT

Udeshini, R.; Pushpanathan, A. (Asia Pacific Journal of Marketing and Management Review, 2013-02)

The present study focuses on “Effectiveness of Relationship Marketing Strategies; A study of financial services organization in Nuwara-Eliya district.” The main objective of this study is to examine the effectiveness of ...
An empirical study of the awareness and access of financial inclusion schemes in mangaluru city, karnataka

Maroor, J.P; Pushpanathan, A.; Baliga, V.B. (SDM PG Centre for Management Studies and Research, Mangaluru., 2016)

Financial inclusion is the delivery of financial services or products at inexpensive costs to the underprivileged and lower income sections of the society. By providing these financial services to the people with no access ...
ENTREPRENEURS’ STYLE AND ORGANIZATIONAL PERFORMANCE OF SMALL SCALE ENTREPRENEURS IN VAVUNIYA DISTRICT. (A COMPARATIVE STUDY BETWEEN MEN AND WOMEN ENTREPRENEURS)

Pushpanathan, A. (Vavuniya Campus of the University of Jaffna, 2011)

Research in Asia shows that females and males exhibit significantly different priority in production and consumption. Female contribute larger proportions of their personal income toward household expenditures than males ...
Factors determining the preference to join the union membership among tea plantation workers in sri lanka.

Ragulan, N.; Thayaparan, A.; Pushpanathan, A. (2015)

This study examines the impact of demographic, union and job characteristics of tea plantation workers on their preference to join the labour union for membership in Sri Lanka. For this purpose, two tea plantation sectors ...
Factors determining the success of small and medium scale entrepreneurs.

Pushpanathan, A. (Wayamba University of Sri Lanka., 2018)

There is a broad consensus that a vibrant small and medium scale enterprise is one of the principal driving forces in the development of a market economy and vital for a healthy economy. The men and women who run these ...
FACTORS INFLUENCING ON CUSTOMERS’ PREFERENCES TOWARD LIFE INSURANCE PRODUCT: A STUDY OF UNION ASSURANCE PLC IN VAVUNIYA DISTRICT

Pushpanathan, A. (ZENITH, 2012-10)

The customer's preference toward an insurance policy varies according to age, sex, income, Culture and social standard. Insurance companies provide life cover with most benefits such as accident cover, medical cover, ...
FACTORS INFLUENCING ON CUSTOMERS’ PREFERENCES TOWARD LIFE INSURANCE PRODUCT: A STUDY OF UNION ASSURANCE PLC IN VAVUNIYA DISTRICT.

Pushpanathan, A. (Sabaragamuwa University of Jaffna, 2010-08)

The customer’s preference toward an insurance policy varies according to age, sex, income, culture and social standard. Insurance companies provide life cover with most benefits such as accident cover, medical cover, ...
THE FACTORS INFLUENCING THE INTOXICATED: A STUDY OF SMALL SCALE FISHERMEN IN MANNAR DISTRICT

Pushpanathan, A. (University of Kelaniya, 2012-11)

Alcoholism is dangerous among young people and the elderly, because the symptoms are not easily recognized until the affected person becomes truly alcohol dependent.A man takes alcohol or drugs for recovering from some ...
FACTORS INFLUENCING THE ORGANIZATIONAL PERFORMANCE IN SMALL SCALE INDUSTRIES IN SRI LANKA

Pushpanathan, A. (University of Colombo, 2008-12)

The research on factors influencing on organizational performance in small scale entrepreneurs in SriLanka is limited. Some researches were based on the factors such as environmental, economic, socio and cultural, affecting ...
Generic competitive strategy and customer retention: a study of the supermarkets in vavuniya district.

Pushpanathan, A.; Ragulan, N. (South Estern University of Sri Lanka, 2015)

A supermarket is a large form of the traditional grocery store. It is a self-service shop offering a wide variety of food and household products, organized into aisles. It is larger in size and has a wider selection than ...
Green marketing mix and customer purchase intention: evidence from tourist hotel.

Pushpanathan, A.; Silva, D.K.N. (South Estern University of Sri Lanka, 2020)

In the business context also environmental sustainability has become a major focusing problem in the business context. Many businesses have adopted the green practices for their business strategies. Green Marketing concept ...
Green marketing mix as a strategy to improve competitive advantage

Pavithra, S.; Pushpanathan, A. (Faculty of Management Studies and Commerce, University of Jaffna., 2019)

Today many companies want to improve their greenness. A way to do this is by greening the marketing mix. The current green marketing literature only touches upon certain aspects of the marketing mix. As green marketing ...
Green marketing practices and customer satisfaction: a study of hotels industry in Wennappuwa divisional secretariat.

Perera, H.L.N.; Pushpanathan, A. (Commission on the Geography of Tourism, Leisure and Global Change., 2015)

In the last decade, consumers have become more open-minded on ecological issues. Green marketing refers to selling product or rendering services based on environmental gain. It comes into continuation in late 1980s and ...

Browsing Research Papers by Author "Pushpanathan, A."

Browsing Research Papers by Author "Pushpanathan, A."

Search

Browse

All Collections

This Community

My Account