Cosmetic industry brings the hidden needs of the people as basic necessities. This study is helpful for cosmetic companies and consumers to make effective decisions about their production and consumption activities, since ...

The study focused on “The impact of brand equity on consumer purchasing decision - Special reference to Lux beauty soap in Vavuniya District”. Four aspects of brand equity, notably brand awareness, brand association, ...

The business becomes highly globalized & competitive in nature, & all the firms are trying to tackle different conditions in acquiring & retaining customers. Product modification is one of the tools used by firms to maintain ...