Abstract:
The aim of this study is to identify the factors that affect to the perception of investors for
investing in Colombo Stock Exchange special reference to the North Central Province.In the
present study, three independent variables and one dependent variable are considered. A
sample size of sixty individual investors was drawn from the population of North Central
Province’s individual investors by using stratified random sampling method. The structured
questionnaire was used to collect the data and the study used descriptive analysis, correlation
analysis and regression analysis as the analytical tools. Result of the study revealed that
socioeconomic status and savings have significant impact on perception of investors and
awareness has insignificant impact on perception of investors for investing Colombo Stock
Exchange. These results are implied to encourage investors and financial analyst to investing
Colombo Stock Exchange by identifying factors that affected to their perception.
