Abstract:
The recent rise of deepfake technology has raised global concerns, extending to Bangladesh. This generative artificial intelligence-based technology is being used with the
intention of disseminating political misinformation, spreading hatred, and targeting women to cause them harm. The current study aims to investigate the extent to which the citizens of Bangladesh are aware of deepfakes. It will also explore the level of media literacy among them and their ability to discern between genuine and manipulated content. To address specific objectives, this research will try to: 1. assess current public awareness
regarding deepfakes, 2. evaluate their perception and concerns, 3. examine media literacy
among them, and 4. identify vulnerable groups. Methodologically, the study will employ
a combination of quantitative and qualitative approaches, including surveys, content analysis of online platforms, and interviews with experts in cybersecurity and media. This
research is expected to contribute to the knowledge on deepfakes, providing a foundation
for future awareness campaigns, policy development, and educational initiatives tailored
to the specific needs of Bangladesh
