Tourism in service marketing: A Strategic Path to Destination Success

Abstract

Tourism, as a critical component of the service sector, contributes significantly to economic development, cultural exchange, and global connectivity. Tourism, unlike tangible things, provides intangible experiences that are absorbed at the point of delivery, hence service marketing is critical to its success. This article investigates the role of service marketing in the tourist industry, highlighting the particular characteristics of tourism services and the application of the 7 Ps marketing mix—Product, Price, Place, Promotion, People, and Process. Furthermore, there is physical evidence. It also covers current trends such as digital marketing, influencer partnerships, and sustainable tourism, as well as major difficulties such as seasonality and competitiveness. The article provides insights and solutions to boost tourism marketing efficacy in a dynamic and highly competitive global market, using case studies and real-world examples..