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Reels to Revenue: Leveraging Instagram for Brand Engagement Among Generation Z Fashion Consumers in Uva Province, Sri Lanka
Hettiarachchi, H.A.J.M.
;
Ishar Ali, M.S.
(
Department of Marketing Management, Faculty of Business Studies, University of Vavuniya
,
2025
)
Tourism in service marketing: A Strategic Path to Destination Success
Harishni, S. R.
;
Pooja, B.
;
Sai Mithra, K.
(
Department of Marketing Management, Faculty of Business Studies, University of Vavuniya
,
2025
)
A Study on The Influence of Bundling Strategies on Consumer Buying Behaviour.
Yogeshwari, K.
;
Yuvaree Kanniga, P.
;
Shakthi Roshni, B.
(
Department of Marketing Management, Faculty of Business Studies, University of Vavuniya
,
2025
)
Small steps, big impact: co-creating customer experience and online presence in a traditional Sri Lankan restaurant
Jayasinghe, J.M.T.D.N.
;
Dilogini, S.
(
Department of Marketing Management, Faculty of Business Studies, University of Vavuniya
,
2025
)
The Impact of Eco-Friendly Practices of Manufcturing on Consumer Loyalty with A Special Reference to Waves Footwear.
Rathnapala, R.N.K.
;
Kajanthy, V.
(
Department of Marketing Management, Faculty of Business Studies, University of Vavuniya
,
2025
)
Navigating Digital Deception: The Mediating Power of Brand Experience in Review Driven E Commerce
Jayasinghe, W.L.G.S.
;
Ishar Ali, M. S.
(
Department of Marketing Management, Faculty of Business Studies, University of Vavuniya
,
2025
)
The Impact of Destination Brand Authenticity on Tourist Loyalty: The Mediating Role of Destination Brand Engagement With Special Reference to Habarana, Sri Lanka.
Bandara, E. M. K. G. D. S.
;
Madhusanka, J.D.T.
(
Department of Marketing Management, Faculty of Business Studies, University of Vavuniya
,
2025
)
Exploring the Relationship Between Customer Engagement and Brand Loyalty in Online Cosmetics Industry in Sri Lanka
Iresha, M.A.D.
;
Ali, M.S.I.
(
Department of Marketing Management, Faculty of Business Studies, University of Vavuniya
,
2025
)
Impact of AI-Powered Chatbots on Customer Engagement in the Sri Lankan E-Commerce Sector in the Urban Areas of Jaffna District
Kristkroshan, J.
(
Department of Marketing Management, Faculty of Business Studies, University of Vavuniya
,
2025
)
The Impact of Influencer Marketing on Generation Z's Purchase Intentions: A Study in Jaffna
Kinthuna, J.
;
Shanjievani, R.
;
Inthu, M.
(
Department of Marketing Management, Faculty of Business Studies, University of Vavuniya
,
2025
)
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Author
Sarangan, B. (6)
Jude Leon, S.A. (5)
Dilogini, S. (4)
Dushyenthan, T. (4)
Ishar Ali, M.S. (4)
Kajanthy, V. (4)
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Consumer behavior (8)
Digital marketing (6)
Brand loyalty (5)
Generation Z (5)
Social media marketing (5)
Customer engagement (4)
Sri Lanka (4)
Customer experience (3)
Influencer marketing (3)
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2025 (45)
2026 (15)
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