FACTORS INFLUENCING THE SUCCESS OF WOMEN ENTREPRENEURS: WITH SPECIAL REFERENCE TO THE MANNAR DISTRICT

Abstract

This research investigates ‘Factors Influencing the Success of Women Entrepreneurs: With Special Reference to the Mannar District’, focusing on both internal and external factors. The study aims to identify the key variables influencing the entrepreneurial success of women in a region traditionally marked by socio-economic challenges. Through a survey of 250 women entrepreneurs, data were collected on internal factors such as motivation, advocacy, and decision-making, family status, and women’s characteristics, as well as external factors including networking, financial resources, business environment, and socio-cultural influences. Regression and ANOVA analyses were conducted to examine the impact of these factors on entrepreneurial success. The findings highlight the significant role of internal factors, particularly motivation and family support, in enhancing business outcomes. External factors such as business environment and sociocultural support also emerged as crucial elements for success. The study provides practical recommendations for policymakers to improve the entrepreneurial ecosystem by addressing the specific barriers faced by women, such as limited access to finance and market opportunities. This research contributes to the growing body of literature on gender and entrepreneurship, emphasizing the need for a holistic approach to support women entrepreneurs in Sri Lanka.