Abstract:
This study explores how small-scale entrepreneurship how small-scale entrepreneurs contribute to regional development in the Puttalam District, focusing on economic growth, infrastructure development, and social cohesion, while identifying key challenges and opportunities. It explores how organized, planning and strategic decision-making key principles in Project Management (PM) impact the effectiveness of small-scale entrepreneurial activities in regional development. Using a qualitative approach, data were gathered through interviews with small-scale entrepreneurs, residents, and development officers in key areas like Chilaw, Puttalam town, and Kalpitiya. Findings indicate that
small-scale entrepreneurs drive economic development by generating employment, fostering innovation, and strengthening business networks. They also enhance social cohesion by preserving cultural practices, supporting community engagement, and improving local livelihoods. Infrastructure development in the district is influenced by entrepreneurial activities, particularly in market expansion and service accessibility. However, these entrepreneurs encounter obstacles such as including limited financial access, policy constraints, inadequate infrastructure, and a lack of structured business planning and strategic management factors commonly addressed in Project Management frameworks. The research highlights the need for structured support mechanisms, stakeholder engagement, and resource optimization to enhance the resilience and contributions of small-scale entrepreneurs. This study addresses a gap in understanding the relationship between small-scale entrepreneurship and regional development in Sri
Lanka. It provides practical insights for policymakers and stakeholders to promote inclusive growth and revitalization in rural areas. By tackling the identified challenges, the potential of small-scale enterprises can be maximized, leading to better outcomes in poverty alleviation and overall regional development in Puttalam.
