Abstract:
This qualitative study investigates the influence of strategic planning on the effectiveness of tourism hotel projects in Galle District. The research examines how financial planning, marketing planning, and human resource planning strategies impact key performance indicators: financial performance, customer satisfaction, and staff performance. Data were collected through in-depth interviews with seven 5-star hotel managers and board members directly involved in strategic planning processes. The findings reveal that financial planning ensures profitability and resource optimization, while marketing
planning enhances customer satisfaction by aligning services with guest expectations. Human resource planning plays a pivotal role in improving staff performance, ultimately influencing the overall guest experience. Additionally, the study identifies challenges such as resource constraints, fluctuating demand, and competitive pressures that barrier to the effective implementation of strategic planning. By addressing these issues, this research offers actionable insights for improving strategic planning practices to enhance the effectiveness, competitiveness, and sustainability in the tourism sector. The study contributes to the body of knowledge by bridging the research gap in strategic planning practices within the Sri Lankan tourism context and provides valuable recommendations for hotel managers and policymakers to support long-term growth and resilience.
