Determinants of Green Entrepreneurship Intentions Among Management Undergraduates in Sri Lankan State Universities During COVID-19

Abstract

Entrepreneurship has seen significant growth in recent years, with green entrepreneurship emerging as a key area of focus. While universities play a crucial role in fostering entrepreneurial knowledge and skills, research has highlighted gaps in university education regarding the necessary competencies for entrepreneurship. Additionally, universities contribute to business development through theoretical and practical academic training, adding value to their institutions. The COVID-19 pandemic drastically altered lives and businesses, causing 3.7 million deaths as of June 5, 2021. This study aims to identify the factors influencing green entrepreneurship intention (GEI) among undergraduates in Sri Lankan state universities during the pandemic. Specifically, it examines the impact of education development support, conceptual development support, and country support on GEI, mediated by entrepreneurial self-efficacy. The study utilizes primary data from a sample of 377 participants, with 397 responses collected. Data analysis was conducted using SPSS 20.0 and Smart PLS. Internal consistency was assessed through Cronbach’s alpha, followed by analyses of construct validity, discriminant validity, and model fit through average variance extracted (AVE). Findings indicate that entrepreneurial self-efficacy, education development support, institutional support, and country support positively influence GEI among undergraduates. While most existing studies focus on the relationship between COVID-19 and general entrepreneurial intentions, this research bridges a gap by addressing green entrepreneurship. The study provides valuable insights for policymakers, educators, and university administrators in fostering green entrepreneurship among students. Additionally, it serves as a foundation for future research in this field.