Effect of Online Shopping Behaviour among Arts and Science College Students

Abstract

socioeconomics, especially among college students. This study investigates the online shopping behavior of arts and science college students in Sivaganga District, focusing on factors influencing their purchasing decisions, frequency of online purchases, and the overall impact of online shopping on their lifestyles. 385 students from various colleges in the district were given a structured questionnaire as part of a quantitative study. The findings reveal that convenience, price competitiveness, and product variety are significant drivers of online shopping among students. Additionally, social media influence and peer recommendations play a crucial role in shaping their shopping habits. However, concerns regarding product quality and delivery times persist. The study concludes that online shopping has become an integral part of students' lives, enhancing their shopping experience while also presenting challenges that need to be addressed by e-commerce platforms. Recommendations for improving online shopping experiences for students and suggestions for further research are also discussed.