A STUDY ON THE SOCIAL MEDIA BEHAVIOR AMONG UNIVERSITY STUDENTS IN SRI LANKA

Abstract

University students typically rely on the Internet and social media platforms to link to others. The objective of this survey is to identify some of the major objectives to be achieved by students using social media. In order to collect data, online surveys were employed. The sample size for this study was 356(=n). The study found that Facebook is the most utilized social media website. LinkedIn and Myspace were the least popular social networking sites. The majority of people (26.15%) stated they use social media platforms for less than 2 hours each day, while a slightly higher percentage (26%) mentioned, they use them for more than 8 hours per day. The demands of specialized target audiences are increasingly being met by social media platforms. Social media harms student life in a variety of ways, including negatively affecting academic performance and squandering a significant amount of time. This work will serve as a guideline for future research.