STUDENT’S MOTIVES TO PARTICIPATE IN THE P2P SHARING ECONOMY: A STUDY FROM THE UNIVERSITY OF JAFFNA

Abstract

Resource-based optimization platforms are presented as a sound option for the many different sustainable modes of consumption behavior. Further Contemporary e-commerce platforms enable people to exchange their idle resources, like private individuals directly share from peer to look. Therefore, peer-to-peer attractive sharing platforms’ success significantly depends on platform providers’ ability to grasp users’ motives for engagement. To research the significant importance of reasons against peer-to-peer sharing, the researcher created and tested a conceptual model through the speculation of the theory of social exchange theory to spot students’ significance for and against employing a peer-to-peer (P2P) sharing platform. Furthermore, the researcher collected data for the study through a web using a sample of 300 undergraduate’s students. The study found six factors motivating students to participate within the P2P sharing economy. Those factors are the modern lifestyle, financial benefits, social connection, smart phone capability, attitude, and ecological sustainability. The study provides implications to theory and practice and future research directions towards peer-based sharing platforms based on the findings.