FACTORS DETERMINING THE INVESTMENT BEHAVIOR OF SMALL AND MEDIUM ENTERPRISES IN NORTHERN PROVINCE, SRI LANKA

Abstract

In today’s business world, Small and Medium Enterprises (SME) have become more vital than large scale enterprises in both developed and developing countries. Advancement of SME is huge in the agricultural nations like Sri Lanka, which experienced issues of joblessness, absence of venture, equilibrium of installment, destitution. The Statistical Packages for Social Science (SPSS) can be used for the data analysis. The objective of this study to find out the impact of Characteristics of the Founder, Characteristics of the Business on Investment Behavior. Regression analysis was carried out to the test the Characteristics of the Founder, Characteristics of the Business by Investment Behavior is 57%. There should be programme which improving positive thinking of the entrepreneur’s. Ministry of industry and Commerce, Sri Lanka development and industrial promotion can lead this study. This can be done by getting help from the Gramaseva Niladari and Division secretariat office.