RISK AND RESILIENCE IN AGRI-FOOD SUPPLY CHAINS TOWARDS SUSTAINABILITY: A STUDY OF THE BROILER LINK SUPPLY CHAIN DURING PANDEMIC COVID-19 IN GAMPAHA DISTRICT IN SRILANKA

Abstract

The paper analyzes a major broiler link supply chain in Sri Lanka and aims to reveal key risks and resiliencies to improve a resilient and a sustainable agri-food supply system during the pandemic Covid-19. Particularly with regards to how resiliencies can increase upstream and downstream product supply. This study involved in-depth interviews with sixty eight partners associated in the chain. The resilience increased with short supply chains, less supply chain collaboration, in contrast the agility amongst partners that create higher supply security with assured customer loyalty with legitimate communication. Findings are greater applicable to other agri-food supply chains as well. Industry efficacious effort to adapt the role of resilience to deal with pandemic risks will be enhancing the chain operation. The case is interesting because profitability of broiler meat has been increasing in a fast pace.