Browsing University Publications by Subject "Attitude"

Now showing items 1-3 of 3

Advertisements Leads to Customer Action in Mobile Telecommunication Industry: Special Reference to the Dialog Telecom and Mobitel ADS in Trincomalee Town

Pretheeba, T.; Vitharana, P.M. (Vavuniya Campus of the University of Jaffna, 2010-10-27)

In the current competitive business world, business organizations spend lot of money for the advertisements. The purpose of advertising is to create awareness of the advertised product and provide information that will ...
Consumer Attitude towards the Highland Brand: A Case Study on Consumption of Highland Full Cream Milk Powder in Vavuniya

Manokar, P.; Lakshan, A.M.I. (Vavuniya Campus of the University of Jaffna, 2010-10-27)

Milk powder plays a major products category in day-to-day life. It is targeted by various groups of consumers. Milk powder is manufactured in different nutritional formula and given more nutritional value in order to ...
Ethical Stands of Undergraduates are influenced by their field of study

De Silva, P.H.G.J.; Atapattu, N.S.B.M.; Sandika, A.L. (Vavuniya Campus of the University of Jaffna, 2010-10-27)

The attitude of an individual about ethical issues is governed by a range of factors. Objective of this study was to understand how attitude of undergraduates toward the use of animal for research and other purposes is ...

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