The impact of marketing mix elements on customer-based brand equity: Special reference to licensed commercial banks in Sri lanka

Show simple item record

dc.contributor.author Dhanushanthini, A.
dc.date.accessioned 2021-04-19T09:50:51Z
dc.date.accessioned 2022-03-09T18:47:34Z
dc.date.available 2021-04-19T09:50:51Z
dc.date.available 2022-03-09T18:47:34Z
dc.date.issued 2016
dc.identifier.issn 2478-1126
dc.identifier.uri http://drr.vau.ac.lk/handle/123456789/2529
dc.language.iso en en_US
dc.publisher University of Jaffna en_US
dc.title The impact of marketing mix elements on customer-based brand equity: Special reference to licensed commercial banks in Sri lanka en_US
dc.type Conference paper en_US


Files in this item

This item appears in the following Collection(s)

  • RCBS 2016 [32]
    Research Conference on Business Studies

Show simple item record

Search


Browse

My Account