Faculty of Business Studies: Recent submissions

Now showing items 81-100 of 975

Solid Waste Source Separation Behaviour and it’s Association with Demographic, Socio-Economic, and Local Authority Involvement Factors at the Household Level in Sri Lanka

Zhao, Y.; Diunugala, H.P.; Gamlath, G.R.M. (University of Kelaniya, Sri Lanka, 2022)

Effective solid waste source separation behaviour at the household level plays a pivotal role in modern societal scenarios. Understanding situational and sociopsychological factors, including knowledge, inconvenience, ...
Impact of digital transformation on financial performance of licensed commercial banks in Sri Lanka pre and post COVID-19 pandemic

Herath, H. M. D. K.; Gamlath, G.R.M. (National Science Foundation, Sri Lanka, 2024)

Enhancing the quality of goods and services through innovation and the integration of electronic applications is a fundamental aspect of digital transformation. This topic has increasingly captivated the attention of ...
Impact of Characteristics of Accounting Software on Business Performance of Small and Medium Scale Enterprises (SMEs) in Kurunegala District, Sri Lanka

Gamlath, G.R.M. (Kampala International University, Uganda, 2021)

Most of Small and Medium Enterprises (SMEs) tend to use Computerized Accounting Systems in their business operations as a result of rapid growth in technology parallel to the today’s global developing trend. Consequently, ...
Optimizing organisational value: crafting a constructively aligned thematic framework for project governance enhancement

Gamlath, G.R.M.; Nanthagopan, Y.; Williams, N.L.; Kengatharan, L. (National Science Foundation, Sri Lanka, 2023)

This paper aims to create a harmoniously blended thematic conceptual framework that incorporates project governance principles, built upon insights obtained from previous academic studies. This framework is positioned to ...
Factors Affecting Job Satisfaction: A Study of Export Manufacturing Organizations of Biyagama Free Trade Zone in Sri Lanka

Gamlath, G.R.M.; Kaluarachchi, I.P. (University of Peradeniya, Sri Lanka, 2014)

Employees are the most important factor and the sustainable long-term competitive advantage of an organization. In the world today, in an intensely competitive global environment there is a strong demand for a workforce ...
The Effect of Financial Ratios, Firm Size and Operating Cash Flows on Earning per share: Evidence from Listed Plantation Companies of Colombo Stock Exchange (CSE) in Sri Lanka

Gamlath, G.R.M.; Darshi, G.A.N. (University of Kelaniya, Sri Lanka, 2013)

Financial information is useful to the users such as investors, management, bankers and creditors etc for understanding the financial position of the company. According to the empirical evidence, accounting information ...
Working Capital Management and Profitability: An Analysis of Listed Commercial Banks in Sri Lanka

Gamlath, G.R.M.; Rathiranee, Y. (University of Jaffna, Sri Lanka, 2012)

Decisions relating to working capital and short term financing are referred to as working capital management. These involve managing the relationship between a firm's short-term assets and its short-term liabilities. The ...
Service Quality and Its Effect on Customer Loyalty of Banking Industry in Jaffna District Sri Lanka: A Comparative Study Between State Banks and Private Banks

Dushyenthan, T. (Advances in Social Sciences and Management, 2024)

Purpose: To examine how service quality effect on customer loyalty of banking industry in Jaffna district Sri Lanka.Design/methodology/approach: A questionnaire derived from previous studies and the ...
Impact of Marketing Strategies on Business Growth of Small and Medium Enterprises in Sri Lanka

Dushyenthan, T. (Advances in Social Sciences and Management, 2024)

This study was conducted to find the impact of marketing strategies on growth of small and medium enterprises: special reference to Northern Province. Marketing strategies study was motivated by the fact that SMEs find ...
Integrated marketing communication and its effect on customer perception towards banking services in Jaffna district Sri Lanka

Dushyenthan, T. (ACADEMICIA: An International Multidisciplinary Research Journal, 2025)

Now a day’s business environment has been drastically changed as a complex and crucial one. In today’s business world, marketing processes are based on the interaction between a business and the customers. Communication ...
Conceptual paper on the Relationships among Green Supply Chain Integration, Green Innovation and Green Performance

Sithmini, S.P.D. (Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)

The preservation of the natural environment has been an important issue for the last few decades. Nearly every industry has embraced environmental protection practices. Nowadays, organizations pay more attention on the ...
The Impact of Influencer Marketing on Generation Z's Purchase Intentions: A Study in Jaffna

Kinthuna, J.; Shanjievani, R.; Inthu, M. (Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)

In this study, the impact caused by influencer marketing to purchase intentions of Gen Z consumers in Jaffna, Sri Lanka, is investigated. The study focuses on the key influencer characteristics like credibility, consumer ...
The Influence of Personalization Technology on Customer Satisfaction in Online Fashion Retail

Rasanjanie, R.D.S.; leninkumar, V. (Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)

This research explores the impact of personalization technology on customer satisfaction in online fashion retail. As e-commerce continues to expand, technologies such as AI-driven product recommendations, augmented ...
The Impact of Data Privacy Concerns on Consumer Attitudes Towards YouTube Among Generation Z in Sri Lanka

Nimanthika, P.D.A.; Sarangan, B. (Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)

The paper examines how the concern of data privacy affects the attitudes of the Sri Lankan generation Z towards YouTube. Whilst the generation Z are digital natives, they highly engaged in online platforms, especially ...
Simplifying Choices: How Brand Loyalty Guides Gen Z Cosmetic Buyers

Piyumi Navodya, S. M.; Ishar Ali, M.S. (Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)

Choice overload is a significant challenge for Gen Z consumers in Sri Lanka when purchasing cosmetic products in the dynamic online shopping environment, often leading to decision paralysis and dissatisfaction. This ...
Concept paper on Impact of Sensory Branding on Brand Loyalty: Investigating the Moderating Effect of Brand Resonance in Franchised Fast Food Outlets in Western Sri Lanka.

Dissanayaka, M.D.S.; Leninkumar, V. (Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)

In an increasingly competitive marketplace, franchised fast food chains are turning to sensory branding as a strategic tool to cultivate consumer loyalty. Sensory branding, which engages consumers through sight, sound, ...
Navigating Digital Deception: The Mediating Power of Brand Experience in Review Driven E Commerce

Jayasinghe, W.L.G.S.; Ishar Ali, M. S. (Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)

This research examines the effects of fake reviews, a common tactic on the online shopping behavior of consumers, with special emphasis on the mediating role of brand experience with reference to beauty and skincare ...
The Impact of Eco-Friendly Practices of Manufcturing on Consumer Loyalty with A Special Reference to Waves Footwear.

Rathnapala, R.N.K.; Kajanthy, V. (Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)

In recent years, eco-friendly practices have gained increasing attention in global marketing strategies due to growing consumer awareness of environmental sustainability. In Sri Lanka, companies are gradually integrating ...
A Sustainable Support Model for Economically Challenged Students Through an Inclusive Entrepreneurial Innovative Nexus City (IEINC)

Layassruthy, S.; Sudugaran, C.; Neeththira Bens, A. (Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)

University students in developing regions, particularly in Northern Sri Lanka, face pressing socioeconomic challenges that threaten their academic success and overall well-being. Many students at the University of Jaffna, ...
The Role of Religious Values and Ethical Consumption in Sustainable Buying Behavior: A Cultural Analysis in Matale District, Sri Lanka

Rathnayaka, R.R.M.P.M.; Wijekoon, M.G.N.D.S.K. (Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)

With respect to rising environmental and ethical concerns, cultural sustainable purchasing behavior drivers have come under more spotlight for researchers as well as practitioners This study investigates the role of ...

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