Browsing Faculty of Business Studies by Subject "Quality"

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Factors Affecting Purchasing Behaviour Towards Textiles in the Negombo Area, Sri Lanka

Fernando, P.J.L.R.; Selvarajan, P. (Open University of Sri Lanka, 2022-03-31)

This study explored the demographic and socio-economic factors which affect on the purchasing behaviour towards textiles in Negombo area of Sri Lanka. The objective of this study is to investigate the factors affecting ...
FACTORS INFLUENCING ON CONSUMERS’ ATTITUDE TOWARDS THE DAIRY PRODUCTS: A CASE STUDY OF HIGHLAND BRAND PRODUCTS IN VAVUNIYA DISTRICT

Pushpanathan, A; Priyanthy, M (IFRSA, 2012-06)

As a consumer, they have to be more vigilant about prevailing market situations, availability of goods and quality and standards of goods. Consumers have the ultimate power to choose the right products which are fulfill ...

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