Shetty, Shivakanth; Anand, Kerena; Raghavendra, A. N.; Singaram, Rukmani; Nanda Kishore, S.
(University of Vavuniya, 2021-12)
Patriotic advertising is the most popular tool and method used by managers to attract and lure the millennials to purchase goods and services during the events like Independence Day, Republic Day and other days of national ...