Browsing Faculty of Business Studies by Subject "Jaffna District"

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The Challenges faced by Women Entrepreneurs in Jaffna District of Sri Lanka

Selvarajan, P.; Thayani, S. (Faculty of Commerce and Management, Eastern University of Sri Lanka, 2022-11-28)

This research intends to investigate the challenges faced by women entrepreneurs in the in the Jaffna District of Sri Lanka. Today, women entrepreneurs’ participation is a key factor in the economy. However, in Northern ...
Determinants of Customer Relationship Marketing in Commercial Banks with Special Reference to Jaffna District.

Sivesan, S.; Kajanthy, S. (University of Jaffna, 2017)

Customer relationship marketing played and still plays a significant role in the contemporary business environment. This paper investigates the determinants of customer relationship marketing in banking industry with 520 ...

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