Browsing Faculty of Business Studies by Author "Rasakumaran, A."

Browsing Faculty of Business Studies by Author "Rasakumaran, A."

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  • Euphemism as A Persuasive Advertising Strategy 
    Rasakumaran, A. (University of Jaffna, 2018)
    Understanding advertising as a communication process built through persuasive strategies, this work aims to analyze euphemisms, a strategy frequently used in current advertising texts. In this sense, the reasons why this ...
  • IMPACT OF BELIEFS ABOUT LEARNING A LANGUAGE ON SYNTHESIS OF READING AND WRITING 
    Rasakumaran, A. (University of Jaffna, 2019)
    This article presents the results of a study carried out among 48 sophomores of a Sri Lankan university to find out the relationship between the beliefs about language learning (reading and writing) and their ability to ...

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