This collection contains conference abstracts on Research Conference on Digital Marketing conducted by the faculty of business Studies of the University of Vavuniya held on 2026
Shamini, S.; Thasika, T.; Mayuran, L.(Asia Chartered Institute of Digital Marketing – ACIDM, 2026)
Background: Employee retention persists as a significant challenge
within the information technology (IT) sector of Sri Lanka, where the
competition for proficient professionals alongside global mobility
consistently ...