A Study on The Customer Relationship Management.

Abstract

Consumer Relationship Marketing (CRM) is a key component of modern marketing that emphasizes building long-term relationships with customers rather than focusing solely on transactional exchanges. This research paper examines how CRM strategies—such as loyalty programs, personalized communication, and after-sales service—enhance customer satisfaction, trust, retention, and loyalty. The study analyzes CRM practices in [mention industry or area, e.g., retail/FMCG/e-commerce in Chennai], using both qualitative and quantitative data from consumers and marketing professionals. The findings suggest that effective CRM significantly improves customer retention, increases lifetime value, and provides a competitive advantage to businesses.