A Study on How College Startup can Use AI Free Zero Cost Digital Marketing

Abstract

In the digital-first society, college startups have a massive potential and a stiff competition in terms of customer reach and brand visibility. The professional marketing can be quite expensive, and most young entrepreneurs do not have sufficient funds. This study examines the strategic benefits based on which free Artificial Intelligence (AI) tools can help college startups build, handle, and expand their online presence, without having to pay a single rupee. The paper proposes and reviews the most popular free AI tools, namely Canva Magic Write, ChatGPT, Copy.ai, Look a, and Pictory AI, and explains how they can be used in the process of content creation, brand design, social media marketing, and customer communication. A simulated startup model was created using case-study approach to apply and put these tools to the test of numerous marketing activities. The results indicated considerable savings of time and professional output quality as well as online engagement with zero costs. This study establishes that free AI tools do not only democratize digital marketing among college startups but also increase creativity, speed, and confidence. The paper offers a step-by-step marketing model which students can reproduce and multiply through the use of AI powered platforms alone. The right attitude and digital literacy will enable any college startup to introduce its brand, compete with larger players, and expand online, at zero expense.