The study on children attitude towards junk food

Abstract

The increasing consumption of junk food among children has become a serious public health issue. High in calories, sugars, and fats, junk foods have gained popularity due to their taste, convenience, and wide availability. This study assesses children's attitudes, preferences, and awareness regarding junk food, examining the influence of peer pressure, advertising, media, and parental habits.Using a descriptive research design, primary data was collected from 103 respondents through structured questionnaires. Statistical tools like Mann Whitney U Test, Kruskal-Wallis H Test, and Chi-square Test were applied for analysis. The findings reveal that despite awareness of health risks, consumption rates remain high due to social and media influences. The study recommends health education programs, stricter advertising controls, and active parental guidance to promote healthier eating habits.