Browsing URSM by Subject "Attractiveness"

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Customer Experience as a Mediator: How Instagram Influencer Credibility Drives Consumer Engagement in Beauty Industry in Uva Province, Sri Lanka

Uresha, D.M.N.; Ishar Ali, M.S. (Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)

The role of influencer credibility is increasingly becoming a major determinant of consumer engagement, especially in the cosmetic industry which is volatile, uncertain, complex and ambiguous. The present study aims ...
The Effectiveness of Social Media Influencers on Promoting Marine and Coastal Tourism in Galle District, Sri Lanka

Sasmini, B.G.V.; Kajanthy, V. (Department of Marketing Management, Faculty of Business Studies, University of Vavuniya., 2026)

In recent years, digital marketing has experienced rapid growth, transforming how tourism experiences are promoted and consumed worldwide. With the global rise in sustainable travel trends and digital marketing innovations, ...

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