Dynamic project management capabilities and business model digitalization in manufacturing organizations

Abstract

In today’s fast-paced business environment, manufacturing organizations face increasing pressure to transform their business model to stay competitive. Project management capabilities are related to the successful implementation of new business models. The main objective of the research is the association between Dynamic Project Management and business model digitalization: The study wants to know what it means to do flexible project management significantly when businesses are changing and using digital methods. This study utilized the quantitative approach, consisting of a systematic survey. This research study comprised a sample of 100 employees working in the selected manufacturing companies already implementing the business model digitalization project. This research provides insights into the association between project management capabilities and business model digitalization in manufacturing organizations. The findings can help manufacturing organizations improve their project management capabilities and increase the likelihood of successful business model digitalization