Jayasooriya, J.W.V.; Dewmini, J.K.Y.; Shenali, P.V.K.
(Department of Business Economics, Faculty of Business Studies, University of Vavuniya Sri Lanka, 2025)
The aim of this study is to identify the impact of social media on purchase decisions of
different products among the undergraduates in university of Vavuniya. The primary data
were gathered through online interface which ...