Abstract - Purpose: To examine the impact of interactive marketing on customer satisfaction. Design/methodology/approach: A questionnaire derived from previous studies and the relevant Literature was completed by 100 mobile ...

Parthenium is a highly invasive weed in Sri Lanka which was initially reported in Vavuniya district and intensely affected the environment. Therefore, this study was carried out to assess the invasion of Parthenium weed ...

Social media usage is increasing day by day in Sri Lanka. It became the largest news-sharing media among the young generation. This research paper investigates social media behavior and its impact on ethnic issues in Sri ...

Nowadays automation is considered as an essential feature in every field. It helps people to do their work without much human intervention. Therefore, even a person who doesn’t have much knowledge in a particular field can ...

The phenomenon of Quiet Quitting has been a subject of academic and professional discourse for a considerable period. Although many definitions and justifications for Quiet Quitting have been suggested, no study has ...

The financial-led growth hypothesis suggests that the financial development of a country plays a major role in its economic growth. Several channels through which financial development promotes growth in the economy include ...

The study of graph labeling is currently one of the most ubiquitous graph theory research topics. There is a vast amount of literature available on graph labeling techniques. Prime labeling, antimagic labeling, radio ...

The study examined the knowledge gathering and study pattern as contemplate example of undergraduates of Vavuniya Campus of the University of Jaffna. Precisely, the analysis made to determine the impact of gender and level ...