Browsing by Subject "Sales promotions"

Browsing by Subject "Sales promotions"

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  • Madhushika, W.A.L.P.; Wickramaratne, A. (Harmony Centre, University of Vavuniya, 2024-03)
    The global online purchasing trend emerged as a transformative situation in shifting consumer behavior. The COVID-19 pandemic increased consumers' tendencies toward online purchasing. However, some consumers are reluctant ...