Browsing by Subject "Perceived value"

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AN EXAMINATION OF THE FACTORS AFFECTING SAMRUDDHI BENEFICIARIES PURCHASE DECISION IN SEETHAWAKA DIVISIONAL SECRETARIAT DIVISION: DURING THE COVID-19 PANDEMIC

Mendis, M.D.S.P.; Ranathunga, H.G.C.K. (University of Vavuniya, 2021-10-15)

COVID 19 is a pandemic that influences, people started to new life with adjustment. People tend to increase some items to purchase and also decrease to purchase of special items within their day-to-day purchasing. Covid ...
Factors Influencing Consumer Buying Decision towards Herbal Products in Monaragala District, Sri Lanka

Suriyage, R.D.S.D.; Jude Leon, S.A. (University of Kelaniya, 2023-04-28)

Appeal towards herbal products is increasing these days, because consumers become conscious about natural ingredients and harmless offers. This study aims to identify the influencing factors on consumer buying decision ...

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