Browsing by Subject "Green marketing mix"

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GREEN MARKETING PRACTICES AND CUSTOMER PURCHASE INTENTION: A STUDY OF RESTAURANTS IN VAVUNIYA TOWN AREA

Pushpanathan, A. (University of Vavuniya, 2021-12)

Today, the need for green marketing has heightened, as environmental issues facing the world have become more pronounced. Past research on green marketing and consumer purchase intention has been conducted mainly in developed ...
Nexus between green marketing mix and customer purchase intention with special reference to restaurants in vavuniya town area

Pushpanathan, A. (University of Jaffna, 2021)

The aim of this study is to explore the nexus between green marketing mix and customer purchase intention with special reference to restaurants in Vavuniya Town area. The green marketing mix factors – product, price, place ...

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