Browsing by Subject "Facebook"

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Investigating The Effect of Visual Content of Facebook on Customer Trust with The Mediating Perspective of Customer Engagement with Special Reference to Cosmetic Industry of Colombo District Sri Lanka

Madushika, P.G.H.; Rajarathnam, A. (Asia Chartered Institute of Digital Marketing – ACIDM, 2026)

Background: Facebook visual content has become an important marketing tool for cosmetic brands to communicate with consumers and build customer trust. However, limited empirical research has examined how visual content ...
Use of Facebook and the disputes among religious communities

Navaretnam, A.A. (Harmony Centre, University of Vavuniya, 2024-03)

Statistics show that despite the country's pandemic and economic setback, 40 per cent of the total population of Sri Lankans are using the internet. The following social media platforms, like Facebook, WhatsApp, and ...
Vivimarie Van Der Poorten’s Advocacy for Peace through Social Media

Wickramasinghe, W.M.A.; Supun, M.K.; Fernando, D.T.N.; Savarimuttu, J.S.R. (Harmony Centre, University of Vavuniya, 2024-03)

This study focuses on Vivimarie Van Der Poorten’s contribution to promote peace through her Facebook wall. Inhabitants of the society deal with its violent economy and cynical human affairs. This qualitative research is ...

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