Browsing by Subject "E-commerce"

Now showing items 1-2 of 2

The Effects of AI-based Personalization on Consumer Trust, Consumer Satisfaction, and Purchase Intention of E-Commerce Platforms.

Lakshan, M.M.C.; Wijekoon, M.G.N.D.S.K. (Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)

This study investigates the effects of AI-based personalization on consumer trust, consumer satisfaction, and purchase intention in e-commerce platforms, with a specific focus on the Jaffna District of Sri Lanka. AI-based ...
The Influence of Personalization Technology on Customer Satisfaction in Online Fashion Retail

Rasanjanie, R.D.S.; leninkumar, V. (Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)

This research explores the impact of personalization technology on customer satisfaction in online fashion retail. As e-commerce continues to expand, technologies such as AI-driven product recommendations, augmented ...

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