Browsing by Author "Md. Abdul, A."

Browsing by Author "Md. Abdul, A."

Sort by: Order: Results:

  • Does social media advertising enhance consumers’ purchase intention? 
    Md. Abdul, A.; Mst. Anjuman, A.; Rafijul, A.; Tusher, G. (University of Jaffna, 2020)
    This study investigates the effects of social media advertising features on consumers’ purchase intention in the context of Bangladesh. Data was collected from 318 social media users through an online questionnaire survey ...