Lakshan, M.M.C.; Wijekoon, M.G.N.D.S.K.
(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)
This study investigates the effects of AI-based personalization on consumer trust, consumer satisfaction, and
purchase intention in e-commerce platforms, with a specific focus on the Jaffna District of Sri Lanka. AI-based ...