Browsing by Author "Kajendra, K."

Now showing items 1-2 of 2

MARKETING STRATEGIES FOR THE LIVELIHOOD INCOME GENERATING ACTIVITIES IN THE POST WAR MARKETING CONTEXT

Velnampy, T.; Kajendra, K.; Shivany, S. (2012-09)

Absence of research on small business which significantly contributing factor to strategic marketing, and small business research domain, and the extant research on marketing strategies lacks in theory based frameworks ...
A Study on the Corporate Social Responsibilities of the Sri Lankan Banking Sector

Pirithiviraj, J.C.D.; Kajendra, K. (Vavuniya Campus of the University of Jaffna, 2010-10-27)

Present day society and customers expect the firms to contribute broader way to tackle social issues. Thus, businesses are expected to produce and overall positive impact on society. Therefore, society and customers expect ...

Search