Browsing by Author "Fernando, P.J.L.R."

Browsing by Author "Fernando, P.J.L.R."

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  • Exploring the Coolhunting Market Research in Sri Lankan Perspective 
    Selvarajan, P.; Fernando, P.J.L.R. (Sri Lanka Institute of Marketing, 2023)
    Coolhunting is a market research methodology that seeks to predict future trends; the term refers specially to marketing aimed at teenagers and the fashion world. Cool hunters utilize both overt and covert methodologies. ...
  • Factors Affecting Purchasing Behaviour Towards Textiles in the Negombo Area, Sri Lanka 
    Fernando, P.J.L.R.; Selvarajan, P. (Open University of Sri Lanka, 2022-03-31)
    This study explored the demographic and socio-economic factors which affect on the purchasing behaviour towards textiles in Negombo area of Sri Lanka. The objective of this study is to investigate the factors affecting ...