Rambukwelle, H.M.R.O.B.; Wickramarathna, S.P.S.S.; Aberathna, W.L.P.N.; Senavirathna, P.G.H.M.; Sankalani, T.P.G.N.; Meegahawaththa, M.D.M.M.; Dilogini, S.
(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)
This Participatory Action Research (PAR) project sought to improve the digital presence and customer
engagement of Maruthu Dum Biryani, a traditional MSME in Jaffna, by co-creating and implementing low
cost digital ...