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Impact of Customer Relationship Marketing on Customer Loyalty - A comparative study between state banks and private banks in Northern Region of Sri Lanka

Jude Leon, S.A.; Pathmini, M.G.S. (Faculty of Arts and Culture South Eastern University of Sri Lanka., 2019)

In recent years, there is a growing interest in achieving customer loyalty in general but specially in the service sector. Customer relationship marketing (CRM) becomes one of the powerful tools to make it true. This study ...

The impact of daily market-based ratios on daily stock market return: evidence from Colombo Stock Exchange, Sri Lanka

Larojan, C. (University of Jaffna, 2018)

Impact of direct marketing on consumer buying behaviour: a study on pizza hut, sri lanka

Pushpanathan, A.; Munthazir, M.M.; Kobichanthar, C. (Wayamba University of Sri Lanka., 2018)

Fast food industry has been a lucrative business with higher potential for growth, it is significant to identify consumer requirements and update consumers about new products, promotions to attract consumers. Product ...

Impact of Dividend Announcement on Share Price.

Pirathakshi, V.; Koperunthevy, K. (Vavuniya Campus of the University of Jaffna., 2010)

In a dynamic world, investment decision in share market is determined by various factors. One factor is the return on shares. Therefore, the dividend announcement is having important role to determine the share prices in ...

Impact of Dividend Policy on Shareholders’ Wealth: A Study of Listed Non-Financial Institutions in Sri Lanka

Yogendrarajah, R.; Mithila, G.; Dilaxshana, S. (Faculty of Business studies, University of Vavuniya, 2022-07-04)

The dividend policy is one of the essential areas in corporate finance, and this study focuses on analyzing the impact of firms’ dividend policy on shareholders' wealth. The companies listed on Colombo Stock Exchange (CSE), ...

IMPACT OF DYNAMIC CAPABILITIES ON SMALL AND MEDIUM ENTERPRISES PERFORMANCE IN A VOLATILE ENVIRONMENT

Prasheenaa, J.; Thavakurnar, D. (Facuty of Commerce and Management, EUSL, 2019-11-29)

In present times the concept of dynamic capabilities has gained center of debate as it has been considered one of the ways to deal with the changing environmental turbulence which eventually lead to decline of organizational ...

THE IMPACT OF ECONOMIC GROWTH ON UNEMPLOYMENT IN SRI LANKA

Karunarathna, M.M.S.A.; Jayasinghe, N.M.A.; Priyadarshini, I.T.N. (University of Vavuniya, 2021-10-15)

The concepts of economic growth and unemployment are the most important variables in the sense that all economies are choosing and implementing economic policies. The purpose of this study to investigate the relation between ...

The impact of emotional intelligence on job performance: a comparative study between primary and secondary level school teachers in Jaffna zone, Sri Lanka.

Vijitharan, M.H.; Harikaran, S.; Nanthagopan, Y. (South Eastern University of Sri Lanka., 2019)

One of the most important traits of human personality is emotional intelligence (EI). Now a day’s individuals are assessed for their Emotional quotients along with the intelligence quotients. Emotional Intelligence plays ...

The Impact of Employee Turnover on Project Stages of Non Governmental Organisations' Projects in Vavuniya District

Ajitha, S.; Thirugnanasampanthar, S. (Faculty of Business Studies, University of Vavuniya, 2024-10-30)

This research examines employee turnover's consequences in the various stages of non governmental organization (NGO) projects, including initiation, planning, execution, monitoring and controlling, and closing. Recently, ...

Impact of Entrepreneurial Characteristics on the Performance of Small Scale Entreprises in Vavuniya

Lingesiya, Y.; Kodithuwakku, S.S.; Mangaleswaran, T. (Vavuniya Campus of the University of Jaffna, 2010-10-27)

his study examines the impact of entrepreneurial characteristics on the performance of small scale enterprises in the district of Vavuniya. This is with a view to evaluate the entrepreneurial characteristics impact on ...

Impact of Entrepreneurial Orientation and Entrepreneurship Education on Entrepreneurial Intention and Internationalization of Engineer-Entrepreneur Start-ups

Mudalige, D.M. (Faculty of Business studies, University of Vavuniya, 2022-07-04)

Despite favourable impressions of entrepreneurial orientation and entrepreneurship education on entrepreneurship behaviour from past research, the influence of entrepreneurial orientation and entrepreneurship education on ...

Impact of Environmental Management Accounting Practices on Financial Performance of Listed Manufacturing Companies in Sri Lanka

Larojan, C.; Janaki, S. T. (University of Ruhuna, Sri Lanka, 2014)

The aim of this research paper is to examine the Environmental Management Accounting (EMA) practices in achieving financial performances in listed manufacturing companies in Colombo Stock Exchange (CSE). This is an exploratory ...

Impact of Environmental Management Accounting Practices on Financial Performance of Listed Manufacturing Companies in Sri Lanka.

Larojan, C.; Janaki, S.T. (University of Ruhuna, Sri Lanka, 2014)

The aim of this research paper is to examine the Environmental Management Accounting (EMA) practices in achieving financial performances in listed manufacturing companies in Colombo Stock Exchange (CSE). This is an exploratory ...

The Impact of Exchange Rate on Economic Growth in Sri Lanka

Pratheepan, N.; Thayaparan, A. (Faculty of Business Studies, University of Vavuniya, 2024-10-30)

Exchange rate is identified as an important factor for turning the economic growth of countries which was empirically confirmed by several related studies. Also, strong economic growth can lead to an appreciation of the ...

Impact of factors of product modification on customer satisfaction Special reference to Apple & Samsung in Northern Region, Sri Lanka

Jude Leon, S.A. (University of Sri Jayewardenepura, 2020-07-15)

The business becomes highly globalized & competitive in nature, & all the firms are trying to tackle different conditions in acquiring & retaining customers. Product modification is one of the tools used by firms to maintain ...

IMPACT OF FDI ON TECHNOLOGICAL INNOVATION AND ECONOMIC GROWTH IN DEVELOPING- ASIAN COUNTRIES

Priyangani Adikari, A.M. (University of Vavuniya, 2021-10-15)

Foreign direct investment (FDI) has been used as a catalyst for economic growth in both developing and developed countries. While the global FDI to developing countries increases over time, competition among countries to ...

THE IMPACT OF FEMALE DIRECTORS ON CORPORATE SOCIAL RESPONSIBILITY: A STUDY OF LISTED BANKS IN SRI LANKA

Panuja, E.; Keerthigha, T.; Koperunthevy, K. (University of Vavuniya, 2021-10-15)

This study aims to examine the impact of female members of the board of directors on Corporate Social Responsibility (CSR) of listed banks in Sri Lanka from 2016 to 2020. Pearson Correlation Coefficients and step wise ...

Impact of Financial Leasing on Lessee’s Housing Condition and Housing Equipment in Jaffna District of Sri Lanka

Thevaseelan, R.; Krishnapillai, S.; Santhirasegaram, S. (Faculty of Business studies, University of Vavuniya, 2022-07-04)

This study investigates the impact of financial leasing on the investment in transportation, agriculture and manufacturing sectors on the lessee’s housing condition and housing equipment in the Jaffna district. For this ...

Impact of Financial Literacy on Firm Performance of Sri Lankan SMEs: Special Reference to Ratnapura District

VindyaKosali Bandara; Koperunthevy Kalainathan (University of Jaffna, 2018)

Impact of financial management practices on financial performance of SMEs in Sri lanka: Evidence from anuradhapura district

Swarnapali, R.M.N.C.; Rathnayaka, A.R.N. (University of Jaffna, 2016)

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