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THE ROLE OF SOCIAL MEDIA MARKETING IN BUILDING CUSTOMER EQUITY- SPECIAL REFERENCE TO TRAVEL AND TOURISM INDUSTRY IN SRI LANKA

Dhanushanthini, A. (University of Jaffna, 31-12-19)

Due to its dynamic and emergent nature, the effectiveness of social media as a marketing communication channel has presented many challenges for marketers and more consumers are using them as a source of information about ...

THE ROLE OF THE MARKETING FACTORS TO DEVELOP THE AGRITOURISM INDUSTRY IN DAMBULLA TOURISM AREA

Dilhani Ruwanthika Weerasinghe, K. P. W. (University of Jaffna, 01-07-19)

This research is an investigation on the role of the marketing factors to develop the agritourism industry in Dambulla tourism area. Agritourism is the application of tourism activities to the agriculture industry. As it ...

The role of traditional and modern financial performance metrics in predicting shareholders’ wealth

Alahakoon, A. M. U. M. P (University of Jaffna, 2020)

Shareholders are considered as one of the major key players of an organization. Present arena, stakeholders of the organizations attempt to find a timely and reliable metric to predict shareholders’ wealth. The study ...

Rubik’s Revenge Application Tool

Subaramya, V (South Eastern University of Sri Lanka, 21-12-16)

The Rubik's revenge is really captivating and fascinating puzzle. It is a three dimensional game. In the literary survey, there are several applications available in Rubik’s revenge. Some of them are in two dimensional ...

SAMS: An IoT Solution for Attendance Management in Universities

Gopinath, S.; Nagulan, R. (IEEE, 2019-10-17)

An autonomous and effective platform for students' attendance management is presented in this paper by using most of the advanced technologies of the IoT (Internet of Things), such as mobility, wireless network, fingerprint ...

Satisfactory Level of Undergraduate Students with Academic Library: A Case study of Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka

Sivathaasan, N. (05-11-13)

An academic library plays a vital role in order to contribute to its users in an efficient and effective manner to satisfy their thirst of knowledge as well as in our information society. They help to connect people with ...

Scene-Specific Dark Channel Prior for Single Image Fog Removal

Anparasy, Sivaanpu; Kokul, Thanikasalam (University of Colombo School of Computing, 31-07-21)

Extensive presence of fog in outdoor images severely alters the scene appearance and hence reduces the visibility. Image processing based defogging algorithms are used to restore the details and colour in a single foggy ...

A Scientometric Analysis of Water Resource Management Research Output in Sri Lank

Janen, T.; Sivakumar, S.S. (Faculty of Applied Science, 2020-12-02)

This paper presents results of the Scientometrics analysis of Water Resource Management research output from Sri Lanka during the period from 1990 to 2019. Research output indexed in Web of Science database. A detailed ...

Sea insecurity and small-scale fishers’ well-being: A case study in Mannar, Sri Lanka

Koralagama, D.N.; Peramunagama, S.S.M. (Faculty of Applied Science, University of Vavuniya., 31-12-22)

Abstract : International maritime boundary lines and legitimate fishing techniques safeguard the marine environment from poaching and over-exploitation of resources while ensuring sustainable fisheries-based ...

SECOND LANGUAGE LEARNERS’ FAMILY BACKGROUND AND THEIR ENGLISH SPEAKING SKILL

Ekanayake, E.M.K.G.M.T.; Gurusinghe, S.A.; Weerasinghe, S.; Karunarathne, A.S. (University of Vavuniya, 2021-10-15)

This study examines the influence of family background on grade six students’ English language speaking skill in Kandy educational zone, Kandy district. The study is designed to identify the relationship between the parents’ ...

Secure Authentication Mechanism for Resistance to Password Attacks

Senthooran, V.; Subangan, S. (IEEE, 2019-09-03)

Authentication is a process that provides access control of any type of computing applications by inspecting the user’s identification with the database of authorized users. Passwords play the vital role in authentication ...

SECURE LIGHTWEIGHT NFV ARCHITECTURE ANALYSIS FOR IOT EDGE COMPUTING

Raveenthiran, S. (Faculty of Technological Studies, University of Vavuniya, 2022-10-04)

The IoT is a massive trend within an industry. Its exponential expansion in cloud computing creates new problems. NFV has solutions enabling service providers to scale the networks, integrate intelligence into those networks, ...

Securing Large Language Models: Investigating Prompt Injection Attacks and Remediation Tactics

Zahry, M.Z.L. (Faculty of Applied Science, University of Vavuniya, 2024-10-30)

The rapid advancement of Large Language Models (LLMs) has brought about remarkable capabilities in natural language processing, but it has also exposed vulnerabilities such as prompt injection attacks, which pose significant ...

Segmentation of Diabetics Foot Ulcers Using Deep Learning: A Sri Lankan Study

Herath, W.R.G.A.D.P.; Vinoharan, V.; Bramyah, S. (Faculty of Applied Science, University of Vavuniya, 2024-10-30)

Segmentation of Diabetics Foot Ulcers Using Deep Learning: A Sri Lankan Study Abstract Diabetes is a chronic metabolic disorder that affects millions of people worldwide, including in Sri Lanka, and often leads to severe ...

A sentiment analysis dataset for code-mixed Sinhala-English language

Uthpala, K.; Thirukumaran, S. (Faculty of Applied Science, 2021-09-15)

Communication is an essential part of human life, and technology has been involved in several ways much wider than ever before. Single language often does not reflect on how people communicate naturally. Many parts of the ...

SENTIMENT ANALYSIS FOR SRI LANKAN NEWS PAPER HEADLINES USING MACHINE LEARNING AND DEEP LEARNING METHODS

Pirakasini, M. (Faculty of Applied Science, University of Vavuniya, 2023-10-25)

Newspaper headlines have emerged as a ubiquitous form of communication in our modern society. These succinct news snippets hold the power to shape public perception and influence opinions on a wide range of topics. However, ...

Sentiment Analysis of Code-Mixed Text: A Comprehensive Review

Perera, A.; Caldera, A. (JUCS, 2024-02-28)

Sentiment Analysis is the task of identifying and extracting the opinion expressed in a text to determine the writer's perception of an entity. Due to globalization, people often mix two or more languages and use phonetic ...

Service Prioritization in Node-Disjoint Routing For Adhoc Networks Based On QoS

Suthaharan, S (International Journals of Scientific Knowledge (IJSK), 2013)

Ad hoc network (MANET) is a collection of mobile nodes that can communicate with each other without using any fixed infrastructure. To support multimedia applications such as video and voice MANETs require an efficient ...

SERVICE QUALITY AND CUSTOMER SATISFACTION: A STUDY OF RESTAURANTS IN VAVUNIYA DIVISIONAL SECRETARIAT

Pushpanathan, A. (University of Jaffna, 01-07-19)

Service quality is essential to the service supplying organizations, including the restaurants. The restaurateurs should consider more about the quality of their services. Then, they can compete with their competitors ...

Service quality and customer satisfaction: a study of restaurants in vavuniya divisional secretariat.

Pushpanathan, A. (Faculty of Business Studies, Vavuniya Campus of the University of Jaffna., 2019)

Service quality is essential to the service supplying organizations, including the restaurants. The restaurateurs should consider more about the quality of their services. Then, they can compete with their competitors ...

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