Hettiarachchi, E.S.P.; Sritharan, S.; Rathnayake, R.M.N.U.; Dharmasiri, D. M. S. R.; Nisansla, W.M.S.; Dissanayake, D.M.D.S.; Dilogini, S.
(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)
This Participatory Action Research (PAR) study assessed the integrated digital platforms Meta Business Suite,
TikTok, and WhatsApp business as tools to support operational efficiency, customer engagement, and youth ...