http://drr.vau.ac.lk/handle/123456789/973 2026-04-04T05:25:37Z http://drr.vau.ac.lk/handle/123456789/2956 Transformational and Transactional Leadership Styles and its Impact on Employee Performance in the Divisional Secretariats in Jaffna District Raveendran, T.; Gamage, A. S. The managers and leaders play a critical role in achieving the productivity of the organizations as they are in charge to set direction and execute on behalf of all employees to achieve organizational goals. The present study attempts to investigate the effect of leadership styles on employee performance. Survey method was used, and a sample of 287 employees was selected from among the combined services grade employees working in the Divisional Secretariats in Jaffna District. Leadership style was measured using Multi-Factor Leadership Questionnaire, Form 5x – rater form developed by Bass and Avolio (2000) and employee performance was measured using Role-Based Performance Scale developed by Welbourne, Johnson and Erez (998). The results of the study revealed that transformational and transactional leadership styles have a significant positive impact on employee performance. The results of the study would be useful for the leaders and administrators of the Divisional Secretariats to get an insight into the need for adopting both transformational and transactional leadership styles to improve the performance among employees. 0001-07-19T00:00:00Z http://drr.vau.ac.lk/handle/123456789/2955 THE ROLE OF THE MARKETING FACTORS TO DEVELOP THE AGRITOURISM INDUSTRY IN DAMBULLA TOURISM AREA Dilhani Ruwanthika Weerasinghe, K. P. W. This research is an investigation on the role of the marketing factors to develop the agritourism industry in Dambulla tourism area. Agritourism is the application of tourism activities to the agriculture industry. As it is significantly developing a concept, the agritourism industry needs effective marketing practices. A problem which arises in this industry is the usage of marketing practices are a lack in the agritourism industry when it considers in the Sri Lankan context. There has been less previous evidence for analyzing the marketing practices in the agritourism industry. The objective of this study is to identify the role of the marketing factors to develop the agritourism industry in Dambulla tourism area. According to the study, product characteristics, pricing strategy, promotion, geographical location, physical appearance, employment characteristics were identified as marketing phenomena to develop this industry. Structured questionnaires were distributed among the two hundred tourists by using purposive sampling around the Dambulla area. Results of the study revealed that product characteristics, pricing strategy, promotion, geographical location, physical appearance, employment characteristics significantly play a significant role to develop the agritourism industry in this tourism area. 0001-07-19T00:00:00Z http://drr.vau.ac.lk/handle/123456789/2954 THE IMPLICATIONS IN THE USE OF ENGLISH AS THE MEDIUM OF INSTRUCTION IN BUSINESS MANAGEMENT COURSES AT VAVUNIYA CAMPUS Gnanaseelan, J.; Jeyaseelan, S. The paper avails, in a systemic form, some of the results of the investigation into nature, functions, problems, and implications in the use of English as the Medium of Instruction (EMI) in the Business Management courses at Vavuniya Campus of the University of Jaffna, located in the conflict-affected northern part of Sri Lanka. It is a case study of the responses of the students and the teachers from Tamil and Sinhala language communities of the Faculty of Business Studies. This paper analyzes the perceptions on the use of the medium, the EMI background, resources available and accessible, language abilities of the teachers and learners, learning style and pedagogy, the EMI methodology, the socio-economic and socio-political contexts typical of a non-native English learning context. The analysis is quantitative and qualitative. It finds out the functional perspective of the EMI in Sri Lanka and suggests practical strategies of contextualization and acculturation in the EMI organization and positions. The paper assesses the learner and teacher capacity in the use of English. The ethnic conflict and linguistic politics in Sri Lanka have contributed multiple factors to the current use of English as the medium. It has conflicted with its domestic realities and the globalization trends of the world at large, which determines efficiency and effectiveness. 0001-07-19T00:00:00Z http://drr.vau.ac.lk/handle/123456789/2953 The Application of Software Based Technology for Project Identification – A Case Study of Space Syntax Analysis Mathivathany, S.; Nanthagopan, Y.; Thirugnanasampanthar, S.; Rukshan, A. Project identification is to develop a preliminary proposal for the most appropriate set of interventions and course of action, within a specific time and budget frames, to address a specific development goal in a particular region or setting. Project success is decided on best project identification, which guides in setting project objectives to solve a given development problem or to use the opportunity for the development of a particular aspect. The "Space Syntax Analysis" is a science-based Geographical Information System (GIS). In practice, the space syntax provides a major project planning information including patterns of movement, density, land use and land value, urban growth and societal differentiation which can be used for generation and evaluation of project ideas. The research objective is to identify the usage of space syntax technology in project identification. Moratuwa, which is a large suburb of Colombo city, was selected to investigate the relationships between spatial layout and project identification. The criteria were used for connectivity levels using space syntax analysis methods such as very high, high, moderate, low, and very low. New development project ideas were generated using the space syntax analysis. The result of this study helps to identify the new projects ideas and valuable information for stimulating innovation of regions for sustainable development. 0001-07-19T00:00:00Z